It is a tough job negotiating with those about whom we really do not possess a specific idea. And this is what cold calling is all about. The cold caller feels extremely uncomfortable and mentally pressurized because he is unsure of the person's intention and mood on the other side of the phone. The individual making the call at times feel so frustrated that he no longer remains in a state of withstanding further rejections.
However, cold calling can seem less painful if you are able to utilize your mental flexibility and accept challenge as it comes to you. Here are seven steps that can make cold calling a super success and less painful for you:
First Step: A fruitful conversation is the first successful step in motivating a person. A legitimate verbal interaction helps in building a relationship of trust and dependence.
Second Step: The cold caller becomes successful in gathering useful information regarding a particular matter only when he has been able to personalize his conversation with the person concerned.
Third Step: The cold caller must try to understand the mental setup of the person he is calling. A better understanding is the secret of a successful communication.
Fourth Step: At the beginning of the conversation, the prime motive of the cold caller should be to try to understand the problem faced by the person on the other side of the phone. Then only the person will feel interested in knowing the prospects and offers put forward by the caller.
Fifth Step: It is wise for the cold caller to start his conversation with a dialogue rather than with a presentation. A presentation is a formal way of approaching a person, which can hamper the natural flow of a discussion.
Sixth Step: Commercialized is what the cold caller should never be. His prospect should be his main focus while conversing but his attitude should always be friendly and informal.
Seventh Step: At the final stage the caller should never panic to go ahead with his proposal. A well-calculated step from either side will jointly solve the problem.
Always remember! Your self-confidence and positive attitude can motivate a person and make him listen to what you really have to say.
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